Simca Advertising
PrEqt Summary
An outdoor advertising company leveraging traditional and digital media assets to deliver scalable brand visibility across high-traffic public spaces.
Operates on an asset-light model, enabling efficient expansion and strong capital utilization while catering to a diverse set of clients across industries.
Strategically positioned to benefit from the growing shift toward digital out-of-home (DOOH) advertising, driving measurable and scalable brand engagement.
IPO Review and Rating
Strong Buy
Based on comprehensive analysisOverall Recommendation
PARAMETER
WEIGHT
SCORE
KEY FACTORS
Financial Performance
20.0%
4.5/5
Strong revenue growth, improving EBITDA margins, asset-light model
Detailed Analysis
Industry
20.0%
4.5/5
Strong revenue growth, improving EBITDA margins, asset-light model
Detailed Analysis
Management
20.0%
4.5/5
Strong revenue growth, improving EBITDA margins, asset-light model
Detailed Analysis
Valuation Metrics
20.0%
4.5/5
Strong revenue growth, improving EBITDA margins, asset-light model
Detailed Analysis
Merchant Banker Track Record
10.0%
4.5/5
Strong revenue growth, improving EBITDA margins, asset-light model
Detailed Analysis
Market Sentiment
10.0%
4.5/5
Strong revenue growth, improving EBITDA margins, asset-light model
Detailed Analysis
TOTAL
100%
4.5/5
Weighted Composite Score
Issue Price
₹174.0 to ₹183.0
As of 29 Aug 2026
Estimated Gain/Loss
TBD
Lot Size
600.0 Shares
| Issue Size (in Cr) | |
|---|---|
| Overall | ₹58.0 Cr |
| Fresh Issue | ₹55.0 Cr |
| Offer for Sale | ₹3.0 Cr |
Minimum Investment
₹2,19,600.0 / 7,20,000 shares
Merchant Banker
Socradamus Capital Pvt.Ltd.
IPO Document
No Document
Offer Start Date
8th May 2026
Offer End Date
12th May 2026
Valuation
₹219.0 Cr
Revenue
₹74.9 Cr
PAT FY'25
₹9.9 Cr
Issue Size (in Cr)
₹58.0 Cr
Face Value
₹ 10.0Offer Price
₹ 183.0Lot Size
600.0 sharesSale Type
Fresh IssuePAT FY'25
₹ 9.9 CrPAT Margin (FY'25)
13.3 %P/E Multiple
16.1xEBITDA (FY'25)
₹ 13.4 CrCAGR Growth 3Y
150.4 %ROE (FY'25)
57.4 %ROCE (FY'25)
76.5 %Price to Book Value
2.5xDebt/Equity
4.0xCompany Website
simcaadvertising.comExplore new deals
Overview
Fund Allocation
Total: ₹0 CrSource:Company DRHP
Timeline
IPO Open Date
To Be Announced
IPO Close Date
To Be Announced
Tentative Allotment
To Be Announced
Initiation of Refunds
To Be Announced
Credit of Shares to Demat
To Be Announced
Tentative Listing Date
To Be Announced
Business
Services
Business Model
Geographical Presence
Sales Channel
Financial Highlights
Balance Sheet
| Financial Metric |
|---|
Cash Flow
| Financial Metric |
|---|
Working Capital
| Efficiency Metric | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|
Debtor Days Average number of days taken to collect customer payments. | - | - | - |
Creditor Days Average time taken to pay suppliers and vendors. | - | - | - |
Inventory Days Average number of days inventory remains unsold. | - | - | - |
CCC (Cash Conversion Cycle) (Debtor Days + Inventory Days - Creditor Days) | - | - | - |
Industry Overview
Industry Drivers
Expansion of Technological Capabilities
India's OOH industry is rapidly shifting towards Digital Out-of-Home (DOOH), driven by LED screens, programmatic advertising, AI-led targeting, and smart city infrastructure.
Urbanisation and rising brand spends are accelerating this transition from static hoardings to dynamic digital displays.
Simca is directly capitalising on this trend by installing 7 new LED screens at prime Mumbai locations and securing a 10-year monetisation partnership with Capital World Media Services for 20 DOOH screens along Mumbai's Western Express Highway.
Capacity Expansion
Simca is expanding its media asset base through LED screen installations at 7 high-footfall Mumbai locations including Infiniti Mall (Malad), Juhu, Powai, Andheri, and Vile Parle, along with co-commercialisation rights to 20 MSRTC bus shelter screens covering Bandra to Borivali.
The company further plans to enter transit media, airport advertising, cinema OOH, and event-based formats, while expanding its geographic footprint beyond Mumbai into other Maharashtra cities and pan-India markets.
Rising Brand & Advertising Spends
India's overall advertising market is growing strongly with sectors like real estate, BFSI, entertainment and e-commerce significantly increasing their outdoor media budgets year on year, directly benefiting Simca as it serves a diversified client base across all these high-spending sectors in Mumbai's most premium high-traffic locations.
Government & Transit Media Opportunities
Increased government spending on public infrastructure including buses, metro stations, highways and airports is opening large-scale OOH and transit media contracts for organised players like Simca, creating a steady and high-value revenue stream alongside private sector business.
Government Policy Support
India's Smart Cities Mission and urban development initiatives are driving the growth of organised outdoor advertising by digitalising public spaces including bus shelters, metro stations and highways.
Simca directly benefits through its existing government contracts contributing 6.67% of FY25 revenue and its LED screen tie-up at MSRTC bus shelters along Mumbai's Western Express Highway.
Fundraise/Future Plans
Shareholding
Pre-issue shareholding
Promoter Holding 0.0%
Category
Pre-Issue%
Promoters
Fahim Batliwala
100.0%
Total Promoter Holding
100.0%
Additional Shareholders
0.0%
Total Additional Holding
0.0%
Total Shareholding
100.0%
- Overview
- Business
- Financial Highlights
- Industry Overview
- Fundraise/Future Plans
- Documentation
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